Bridgestone | Super Bowl
“Scream” Super Bowl Commercial
CD/AD: Shane Altman, CD/CW: Mike Bales
“Carma” Super Bowl Commercial
CD/AD: Shane Altman, CD/CW: Mike Bales
“Limo Ride” ALMOST Super Bowl Commercial. Shot with the Super Bowl package of spots, ended up running in NFL playoffs and other high profile placements
CD/AD: Shane Altman, CD/CW: Mike Bales
Bridgestone Performance Balls (and Puck) Campaign
Bridgestone asked us to leverage their advanced tire technology and sports sponsorships in a single ad campaign launching in the Super Bowl.
“Press Conference” Campaign Launch :60 TV
The Bridgestone engineers announce their attempt to bring their tire technology to the world of sports with the Bridgestone Performance Balls (and puck.)
CD/AD: Shane Altman, CD/CW: Mike Bales
“Performance Football” Super Bowl Commercial featuring Troy Aikman and Deion Sanders
CD/AD: Shane Altman, CD/CW: Mike Bales
“Performance Basketball” Super Bowl Commercial featuring Tim Duncan and Steve Nash
CD/AD: Shane Altman, CD/CW: Mike Bales
“Performance Soccer Ball” Featuring Alex Morgan from the US Women’s Soccer Team
CD/AD: Shane Altman, CD/CW: Mike Bales
In-Store Promotions
The campaign was a big hit with consumers. In addition to selling lots of tires, we also sold over 200,000 Bridgestone replica sports balls (and pucks) online.
